I was the Cultural Producer for Afro Samba: The Afrobeats Edition, a music and community-led event celebrating the cultural connection between West Africa and Brazil. My role involved overseeing event production from concept to delivery — including pre-event planning, artist and brand liaison, and coordinating marketing rollout. I curated content and managed communications across social platforms, assisted with media partnerships, and supported on the day with talent handling, scheduling, and guest experience. The event combined live music, DJ sets, and storytelling, and was designed to centre community, culture, and joy.